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Big Tech steals our attention with the con of convenience, personalization, and persuasive tech design. F*#k that. Big Tech wants us to incorporate, brand, and market the self. The user is compelled to continuously offer status updates of themselves. The imperative of the virtual world is to exhibit and broadcast ourselves for monetization. This creates a paradigm of voluntary self-exploitation that leads to burnout. One wears oneself out via hyperactivity and self-optimization.
In the book The Burnout Society, Byung-Chul Han describes burnout as a form of voluntary self-exploitation. One wears themselves out by being hyper-active and transparent: Liking and Sharing all aspects of one’s life. We are a brand with constant endorsements of others.
Therefore, Western culture is characterized as joylessness: all work and no play. The culture produces burnout for the individual and then sells them back a remedy for the burnout. The remedy is to consume and acquire for yourself (acquisition)as you broadcast yourself: Click and Buy Now. The Westerner is reduced to their head. They are split from the body or Center. They are joyless as they scroll endlessly desiring more of what “I” want.
The answer to our dis-embodied way of being is to return to the body or the Center. Intuitive knowledge is the means for connection. Instead of hitting the cocaine dropper inside our social media cages, we must build Johann Hari’s rat parks to address the loss of connection. As Phillips (1995) notes, “It is a truism that “what we eat we become.” That observation can be extended to other forms of consummation: “what we stare at, listen closely to, inhale, and consort with sensually, we become.” We can choose not to look or listen. The solution is companionship, spontaneity, and full-bodied joy.
References
Han, B.C. (2015). The burnout society. Stanford Briefs: Stanford, CA.
Phillips, R.D. (1995). The recovery of the true self: The human animal in and out of therapy. Medicine Wheel Publications: Chapel Hill, N.C.
Steiner, C. (1974). Scripts people live: Transactional analysis of life scripts. New York: Grove Press.
Visit MankatoTherapist.com for more information and to contact Andrew Archer.