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The symbiosis of infant and mother is analogous to the user and virtual world. As a relationship, the user is hyper-connected as a means to get what is wanted, while the virtual world provides the power and possibility to function as control and choice for the user. Here we can describe with more detail the part of the personality that craves or wants: the Psycho or psychological part that adapted to our cultural conditioning. This part that is promoted and appealed to in the virtual world is based on competition and greed. The Little Donald Trump in our heads.
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